In retail and fashion, everything revolves around brand experience, location and distinctiveness. Physical stores, high-quality shopping centres, outlets and flagship stores remain important, while online sales, marketplaces and ecommerce further accelerate the playing field. At the same time, pressure on margins, higher occupancy costs, rising staff costs, changing consumer behaviour and stricter requirements regarding sustainability and transparency in the supply chain are increasing.
We advise fashion and lifestyle brands, (franchise) concepts, retailers, e-commerce players and real estate parties on the full legal design and implementation of their concept and brand strategy. This includes structuring and restructuring franchise and distribution networks, drafting and renegotiating franchise, lease and cooperation agreements, providing peace of mind regarding strategic and operational personnel issues and advising on the acquisition, (re)development and renegotiation of retail and logistics real estate.
Brand protection and anti-counterfeiting are a key focus: we help protect and enforce trade marks, designs, copyrights and know-how, act against counterfeiting, parallel imports and infringements of IP rights (both online and offline) and support collaborations with platforms, marketplaces and suppliers. From our full-service practice, we combine this with corporate law, employment law, IT and privacy law and dispute resolution, enabling fashion and retail companies to position their concepts and brands firmly in a competitive market.
Questions about Retail and Fashion?
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’s-Hertogenbosch
E: info@lxa.nl
T: +31 73 700 36 00
Visiting address
Pettelaarpark 101
5216 PR ’s-Hertogenbosch
Bekijk de route
Mailing address
P.O. Box 5054
5201 GB ’s-Hertogenbosch
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Amsterdam
E: info@lxa.nl
T: +31 (0) 20 524 10 80
Visiting address
Amstelgebouw
Prins Bernhardplein 200
1097 JB Amsterdam
View the route
Mailing address
Bertrand Russellstraat 11
1097 HL Amsterdam
