Anti-counterfeiting / Brand protection

The trade in counterfeit products inflicts tremendous damages on companies, running into the billions of euros per year. Fighting the trade in counterfeit products depends on an effective legal approach. Fighting the trade in counterfeit products is always custom work. Every holder of a trademark or other intellectual property right requires an individual approach and strategy. We work the way you want to see us work.


Due to the extent and cross-border nature of the trade in counterfeit products, our Anti-counterfeiting team works closely with international experts, researchers, other attorneys and in-company legal departments. To be as effective as possible for our clients, we maintain close contacts with police officers and customs officials lending their efforts to the fight against the trade in counterfeit products.

Our own efforts in this area include sending demand notices and cease-and-desist letters, seizing bank accounts and/or inventories, obtaining ex parte orders, litigating, filing reports with the police and the FIOD (Fiscal Intelligence and Investigation Service), project management on major investigations, coordination of private investigation/infiltration activities, and removing advertisements on online marketplaces.
We have set out our proven approach to fighting the trade in counterfeit products in a short animation entitled ‘Brand Protection Road Map’. 


LXA works in the most cost-effective ways, at fixed, pre-agreed prices. We work to make sure that the infringer pays, including for our costs. For most clients, our counterfeit product-fighting program is self-funding.


The brand protection team has over 30 years of experience in effectively fighting the trade in counterfeit products. The attorneys of our team are members of the ECTA anti-counterfeit committee and participate in various expert commissions. We stay on top of worldwide developments in the fight against counterfeit products. We have a long history of working in this area for a broad spectrum of national and international companies, including brands in the consumer electronics, personal care products, toys, automotive, fashion, perfume, jewelry and other luxury goods sectors. 

Ranked in Legal500 2024 (Intellectual Property: Trade Marks, Copyrights And Design Rights)

Testimonals Legal 500

‘Very good team of hands-on IP lawyers providing first-class advice in IP and anti-counterfeiting cases. Very responsive.’

‘The IP team at LXA possesses a unique panache, supported by a highly skilful set of lawyers, with a particular focus on trade marks, copyright and anti-counterfeiting.’

‘Thomas Berendsen and Gie van den Broek are standout lawyers. Both are extremely passionate and dedicated, with Gie being at the forefront of anti-counterfeit protection in the EU.’

‘Thomas Berendsen is both experienced and business minded, and always provides good attention and quick turnarounds.’

Ranked in Legal500 2023 (Intellectual Property: Trade Marks, Copyrights And Design Rights)

Testimonals Legal 500

'Thomas Berendsen and Gie van den Broek have built a world class practice, representing global blue-chip companies, with a strong focus on enforcement.’

‘Thomas Berendsen and his team are dedicated, hands on and are able to combine excellent expertise with very clear communication to the client. Well organized and very responsive. The team really pushes hard for the clients.’

‘Fleur Boom, Iris van der Wal and Gie van den Broek are very flexible and professional legal experts, and the quality of the work can easily match the quality of the big firms.’

‘The team at LXA is in my opinion unique because it has a clear focus on anti-counterfeiting matters in combination with a growing practice aimed at SMEs for very competitive prices.’

‘Thomas Berendsen and Iris van der Wal are great all-rounder IP lawyers. They are very knowledgeable and provide very good value-for-money advice.’


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